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Anatomy of a Facebook Ad Campaign

If you run  your own Facebook ads, or are thinking of doing it, then you will want to remember this structure. If you continue to organize your campaigns from the beginning, it’s easier to see what is working and what is not.

If you run  your own Facebook ads, or are thinking of doing it, then you will want to remember this structure. If you continue to organize your campaigns from the beginning, it’s easier to see what is working and what is not.

It’s the Facebook Ad structure that will allow you to create amazing ads that convert into clients and revenue for YOU. And you will be able to use the templates of these ads over and over.

There are 3 levels within Facebook Ads:

Campaign

This is where you decide on your main objective.

Ad Set

This is where you decide on audience, budget, location, placement of your ads and delivery of your ads.

Ad

This is the fun part. This is the creative part of your Facebook ad. The photo (or video), headlines description text, your URL destination, and your call to action.

If any of this resonates with you, or you think it will make creating ads a bit easier – please click below to download a PDF with the layout of what I just spoke about.

FB Ad Structure Simple

This is going to allow you to plan out any (and all) Facebook advertising so that when you actually go to make the ads – you will have it all sketched out. Good luck everyone!

Still have questions? Please reach out anytime!

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