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Best times to post on Instagram

As a social media manager, this is a question I get a lot. And the truth is, when you are starting out – try different times and days. Look at your post analysis and make decisions based on that data. But, sometimes you want to do some research and learn a little bit about what is already working.

As a social media manager, this is a question I get a lot. And the truth is, when you are starting out – try different times and days. Look at your post analysis and make decisions based on that data.

But, sometimes you want to do some research and learn a little bit about what is already working.

Thankfully, Hootsuite did some research for us. (Again, this varies somewhat). Hootsuite demonstrated exactly by how much when listing specific best posting times based on industry, which includes the following data:

  • Travel and Tourism: Friday between 9 a.m. and 1 p.m.

  • Media and Entertainment: Tuesdays and Thursdays from 12 p.m. to 3 p.m.

  • Food and Beverage: Fridays at 12 p.m.

  • Retail: Tuesdays, Thursdays, and Fridays at 12 p.m.

  • Professional Services: Friday, Tuesday, and Wednesday at 9 a.m. or 10 a.m.

  • Non-Profit: Tuesday at 4 p.m. or 10 a.m.

  • Non-Retail E-commerce: Thursday at 9 p.m. or 4 p.m.

  • Pharma and Healthcare: Wednesday and Sunday at 9 a.m.

  • Personal Care: Friday and Thursday at 1, 2, or 3 p.m.

  • Technology: Monday and Tuesday at 2 p.m.

  • Education: Thursday at 4 p.m. or 5 p.m.

The lesson here: You will have to find out what works for you and your industry. But this list gives you an idea of what Hootsuite has seen based on all of their active users.

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