Having a website is one thing, making sure that you can be found through active searches is another. Showing up on page 1 of organic search results will bring more traffic to your website and give you the chance to earn more business.
Lookalike audiences are used in Facebook advertising. They are an audience that you create from a source audience, such as website visitors or a customer list that you have uploaded into the back of your Ads Manager.
If you post regularly on your social channels – you probably use stock photos, or free photos from whatever platform you use. (Canva, Later, Hootsuite, etc). This past week, I took advantage of a product photo shoot for one of my clients – and it was amazing.
Targeted audiences are a great way to get really specific with your online advertising. The first thing you are going to want to review is your Ideal Customer Avatar. This is your idea (for lack of a better word) of what your prospective online customer looks like.
A Facebook Business page is a great tool to use to promote your business and engage with your audience. Whether you have been in business for a long time or are just starting out – it’s important to claim that social real estate while you can.