Before I loose my nerve, I’m going to write a blog about the most amazing concept I’ve heard in a very long time. The article is called 1,000 True Fans by the Technium, and you can read it here.
I read it for a course I’m currently taking, and I just feel compelled to put what this means to me in my terms, so that you – my audience can follow along with me.
This is such a dangerous metric to get addicted to. I know, I know – the dopamine hit feels great when someone loves or likes or follows your page or your posts.
And, coming from a former vanity metrics junkie – it’s a vicious circle. I buy like for my Instagram account, but now when I post – I only get a few (happen to be real) loves, so now it looks weird. So, now I have to pay for my post likes. And now I have to try to build this profile with some real follows and loves, amidst all of the fake followers and fake loves.
That is an exhausting merry-go-round that never stops. And it ends up costing you a lot of money to keep the façade going.
Instead imagine this. Don’t worry about vanity metrics, and instead worry about engagement metrics. Engagement means that my followers love what I post, and so that means that I’m posting relevant information and that there is an amazing customer experience (whether they buy or not). And social platforms will reward you if you provide an amazing customer experience. And now these amazing customers become your true fans. The weird thing is that I knew this part of the puzzle before I knew what it what came next.
And TRUE FANS are what you can make a good living off of.
The article, 1000 True Fans is exactly what that is. One thousand TRUE FANS. As in, people that will buy dirt from you. So that every time you go to sell that $100 item, 1000 people are buying it. Because it is JUST THAT GOOD.
The math usually works that for every TRUE FAN, you have about 3 or 4 regular fans. They are fans who buy from you once in a while – or maybe when you have a sale or a discount code. Don’t focus on the regular fans, because by default by focusing on the TRUE FANS you will get regular fans. But not always vice versa.
This formula is designed for anyone who is selling a work of art, or something creative. Maybe a YouTube video course, or an online membership program.
It’s hard to say what your or my number for TRUE FANS is. It’s a personal thing – based on what you sell, the size of your current audience and your price point. It was a really interesting article, and a fun exercise to do.
A creative way to think outside of the box.