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3 things you can do to have a successful brand photo shoot

If you post regularly on your social channels – you probably use stock photos, or free photos from whatever platform you use. (Canva, Later, Hootsuite, etc). This past week, I took advantage of a product photo shoot for one of my clients – and it was amazing.

If you post regularly on your social channels – you probably use stock photos, or free photos from whatever platform you use. (Canva, Later, Hootsuite, etc). This past week, I took advantage of a product photo shoot for one of my clients – and it was amazing.

I encourage you to take a day (or even half day) and get outside to get some images to use on social media, or your website. It was well worth the cost of the photographer, and the images can be used over all platforms.

I was lucky enough to use a professional photographer, and so we stuck to the process. But if you have to be the photographer, here are some tricks to make sure you get the most out of your day.

 

Think ahead. Like, way ahead.

We went with a list of different events coming up that we needed to get shots of. We did our photo shoot in June, so we needed to get:

–       Father’s Day

–       Canada Day

–       August Long Weekend

–       Back to school

–       Calgary Stampede (even though it was cancelled this year, we still took photos so that we could promote our LOVE for the Stampede)

–       Mother’s Day (a long ways away, but it’s easy to take some Mother’s Day photos to use next year)

We took time and really thought out the different images that we wanted to make sure to get. This takes me to the next point.

Use props. As much as you can.

This goes hand in hand with thinking ahead. For every event we wanted to get pictures for, we had props. Sometimes it was as simple as a Canada flag, we didn’t want to take away from the product itself – so we kept things simple and clean.

Our prop list was pretty extensive, and we didn’t end up using everything. It is always better to have it and not need it than the other way around.

You can get some really amazing ideas from Pinterest or from other people’s social pages. Take some time before hand and research what others are doing and what has worked for them. And all of this information goes into your online blueprint, so that when you go to do another product shoot in 6 months you have all of this information.

Post-production is important.

We used a professional photographer, so I didn’t have to do anything with post-production. But you can easily edit the photos in Snapseed or Canva. You will need to do some sort of editing on the images that you want to use for advertising or your website. But if you are using the photos for social media then you don’t always need to edit them. Use your judgement, keeping in mind that amazing photos get engagement.

The other post production you want to do is a debrief. Take notes … talk about what worked and what didn’t work. Make changes for next time. This way, you get better and better at your own photo shoots and you will always have updated fresh content for your online platforms.

Images are really important when you are building your brand and audience. If you love nature, show that. Take photos outside and engage with other nature-loving accounts. This is your chance to show your brand through images, it’s time to get creative!

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