If you qualify for the Google Ads credit, you will want to make the most of it. Qualified accounts will just show a credit up to $1000, and this number is based on historical spend.
Think of this as free money from Google, and it’s time to re-engage your customers and start to recover from COVID-19. I have some strategies that I use with my clients that can help you decide what to do with your Google ads credit.
To see if you have any ads credit, go to your account. Go to the top bar, Tools Billing Promotions. If you have a credit, this is where it will be. And if you have ever received a “spend $50, get $50” from Google, you would enter the promotion code here as well.
Now that you have some free money, it’s time to allocate it to your ad spend. Here are some ways to effectively use your new-found budget.
Copy well performing ads
Do whatever is working – again. No need to reinvent the wheel, if you have a top performing ad. Copy it – and put your credit towards that campaign.
You can add some new and relevant information to the copied ad, such as new curbside pick-up or new hours. You know that this ad is probably going to perform, so putting more money towards it will improve your CTR and improve your conversions.
Remember, you don’t want to mess with your reporting, and budget – so create another campaign that you duplicate and then turn off when the credit is gone.
Consider more than search ads
YouTube and Display ads are more of a push strategy on Google search, but they can increase your brand awareness and retarget your website audience.
YouTube ads are a great way to advertise with video. YouTube is the second largest search engine next to Google, and YouTube is owned by Google. When you go onto YouTube and you are waiting for a video to load, it will often give you an ad to watch. This is where your ads would go.
Display ads are visuals (like images, and videos) that are placed on relevant websites where your potential customer might also be. Display ads are more awareness, and Search ads are there to capture people looking for your product or service with intent to purchase.
Start to use re-marketing as part of your strategy
With this new-found budget it might be time to start retargeting your website visitors. Having a google pixel on your website allows you to retarget those customers that were on your website. Display advertising and YouTube advertising is very effective with remarketing / retargeting campaigns.
If your website is new or not promoted well, and you don’t have a lot of visitors, you will have to wait and use re-marketing after you start to build your website promotion.
Using your ad credit to try something new, or beef up an existing campaign and see how many more clicks and conversions you can get with that increase in budget.