I have been working with clients doing multiple presentations on SEO. Search engine optimization. The traditional, organic way. And that is what we call organic search engine optimization. Or organic SEO.
It’s a more manual method to discover your business’s keywords. We research keywords, compare it to what your competitors are doing, make adjustments, watch the results. Rinse and repeat about 5 times.
I am going to try to break down what having a website with good SEO rankings looks like to you, the client.
Organic SEO traffic is the largest form of web traffic to a website. The methods that I use to improve organic SEO is a process of optimizing your website copy and HTML in order for your website to rank higher on Google.
Once you rank on page 1, there is a much higher chance that your potential customer clicks on you.
Fun Fact: Nearly 92% of organic clicks to websites comes from Google’s page 1 results. Page 2 is where business hide. Forever.
I am always talking about the customer journey, and your user experience. Everything I share and promote is to improve your customer journey and make your process so amazing that your customers tell everyone they
Good SEO practices also improve the user experience and usability of a website. If you are ranked high (on page 1 of Google) for what you actually do provide – then that is a great user experience. Sometimes the opposite happens, and a website is found for something that they don’t do.
Fun Fact: Google released in 2016 that having your primary keyword in your URL is a small ranking factor. Even though Google says small it’s best to put in every best practice.
SEO Consists of 3 main things that my team watches and analyzes for you:
1. Technical SEO
Just what it sounds like. We make sure that your website is visible to Google, and that Google can crawl and index your website.
2. Onsite SEO
We make sure that your titles, content, H1 tags, structure, architecture … and more is very very Search Engine friendly. This all gets optimized in the first month of working with me, and now we focus on your main keywords and geographies. Local and National Campaigns.
3. Offsite SEO
This is somewhere between technical and onsite. It’s targeted link building, reputation building, making everything more relevant, helping gain credibility online … and more. Offsite SEO is so important to building that long term strategy and really making inroads to what your content needs to be found for.
Having a website just isn’t enough anymore. A website + basic SEO is what you need. As more and more people move into that online space, you want to make sure that you are found for what you offer as a product or service.
The beauty of SEO is that it really runs in the background and you can continue to post on social platforms and engage locally. All that does is feed the SEO machine that you have running in the background.
My clients see results in 90-120 days. I think that is pretty standard for a good SEO program. Once everything is in place, with an organic SEO strategy, you will see an increase in specific, by-design website traffic that gives you more clicks and earns you more clients.