Why should you care about organic SEO?
Because you care about your customer. (And if you don’t, you might be in the wrong business).
You really want to serve your ideal customer as much as you can. You know the customer I mean, the one who says that YOU are their HERO. That YOU saved their business/life/relationship/etc. And that person makes you feel pretty darn good about the impact you are starting to make. And with our pivot to a completely online experience (in some cases), you want to make sure that person keeps finding you in today’s changing online world. Don’t worry, Google is on your side and wants to make sure you still rank high in that search niche – you just have to make a few little adjustments (if you haven’t already).
SEO used to be about driving traffic to your website, but it really has evolved into so much more. As we move into 2021 Google is going to put confidence into their understanding of who you are, what you offer, and what audience you serve. It won’t be as simple as using a few really good H1 title tags and meta-descriptions anymore. Did I loose you? I hope not.
According to Search Engine Journal, Google is going to be able to give legitimacy to people based on content. Content that Google thinks is important. So, make sure you are using search terms that people are actually searching. Keywords Everywhere gives you some insight into this, and it’s a really easy to use Chrome Extension.
Another big focus/pivot for Google search in 2021 will be the online customer experience. Or as I often talk about, the online customer journey. Google is always crawling/watching/surveying to see if websites are offering a good experience, a great experience, or maybe it’s a really clunky experience and it needs some adjustments. It’s really important to understand your search traffic, so that you can find out where to make it even better.
If you can give a great customer experience, google loves you , customers love you, referrals love you. It’s just a big love-fest. And in business, this is when the business just starts to organically grow.