Find the way your customer finds you.
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Top SEO Tips
Top SEO Tips
How to create a Facebook lookalike audience that converts
Lookalike audiences are used in Facebook advertising. They are an audience that you create from a source audience, such as website visitors or a customer list that you have uploaded into the back of your Ads Manager.
3 things you can do to have a successful brand photo shoot
If you post regularly on your social channels – you probably use stock photos, or free photos from whatever platform you use. (Canva, Later, Hootsuite, etc). This past week, I took advantage of a product photo shoot for one of my clients – and it was amazing.
The different ways to optimize your Google ads crisis credit
If you qualify for the Google Ads credit, you will want to make the most of it. Qualified accounts will just show a credit up to $1000, and this number is based on historical spend.
4 different types of custom audiences within Facebook advertising
Custom audiences with Facebook and Instagram audiences are a great way to use an existing customer as your audience base.
You can create a custom audience 4 ways, and each of them will produce really great results. You’ll understand why in a minute.
Use your ideal customer avatar (ICA) to create a saved audience
Targeted audiences are a great way to get really specific with your online advertising. The first thing you are going to want to review is your Ideal Customer Avatar. This is your idea (for lack of a better word) of what your prospective online customer looks like.
Create a targeted audience for Facebook advertising
When you start advertising with Facebook, and are using ads manager inside of business manager, you will be able to create custom audiences with the 3 main types.
Make sure that you own your Facebook business page
A Facebook Business page is a great tool to use to promote your business and engage with your audience. Whether you have been in business for a long time or are just starting out – it’s important to claim that social real estate while you can.
1000 true fans and what that means to your online business
Before I loose my nerve, I’m going to write a blog about the most amazing concept I’ve heard in a very long time. The article is called 1,000 True Fans by the Technium.
How to verify Google my Business
Once you have claimed your Google my Business online real estate, it’s important to have all of the information that you are going to need to complete your profile.
How to create an audience with your Facebook Pixel data
I’ve had this question a lot from people lately, and so I thought it was a great time to revisit the basics of a Facebook Pixel.
5 shifts in consumer google search behaviour
If you use Google Search Advertising with your business, you will want to understand how COVID-19 is changing behaviour.
Google summarized their findings into 5 main shifts in consumer behavior.
Communicate from the heart during a crisis
It’s been just over 3 weeks that things really started to hit the fan in Canada. It was very apparent that COVID-19 was here, and our lives were about to change. We started using terms like physical distancing, self-isolation and quarantine in daily conversations. Something that 3 or 4 months ago, we barely knew existed.
How to add organic keywords to your website
My 11 week course covers 13 different SEO Strategies that you can implement over time. We do as much as we can over the 11 weeks, but it’s dependant on time. And your abundance of it. The best thing to do is book a call with me, learn how much fun we have in class, and then decide if Lead Attraction Accelerator is for you.