Lookalike audiences are used in Facebook advertising. They are an audience that you create from a source audience, such as website visitors or a customer list that you have uploaded into the back of your Ads Manager.
Custom audiences with Facebook and Instagram audiences are a great way to use an existing customer as your audience base.
You can create a custom audience 4 ways, and each of them will produce really great results. You’ll understand why in a minute.
Targeted audiences are a great way to get really specific with your online advertising. The first thing you are going to want to review is your Ideal Customer Avatar. This is your idea (for lack of a better word) of what your prospective online customer looks like.
When you start advertising with Facebook, and are using ads manager inside of business manager, you will be able to create custom audiences with the 3 main types.
A Facebook Business page is a great tool to use to promote your business and engage with your audience. Whether you have been in business for a long time or are just starting out – it’s important to claim that social real estate while you can.
Before I loose my nerve, I’m going to write a blog about the most amazing concept I’ve heard in a very long time. The article is called 1,000 True Fans by the Technium.
I’ve had this question a lot from people lately, and so I thought it was a great time to revisit the basics of a Facebook Pixel.
If you run your own Facebook ads, or are thinking of doing it, then you will want to remember this structure. If you continue to organize your campaigns from the beginning, it’s easier to see what is working and what is not.
There is a lot of information out there about the decline of Facebook. And, although I believe those statistics, Facebook is still the king (or in my case the queen) of social media. It’s where it all started. Nearly 2 billion people actively use Facebook every month making it the biggest social media platform.
