Search Engine
Optimization definition

We all know the steps involved to get a job. You have to know what you want, brush up on your skills for your resume, find references, go on a job interview, and then really keep track if you are getting job offers or not. SEO master, Jason McDonald uses the explanation below really well to explain the different things that go into your SEO strategy. Understanding SEO is the first step to online growth.

1. The job that you really want to get.
AKA: keyword research

There are some early indicators here. Job ‘seekers’ really are trying to find connection between the job of their dreams and what the demand in the labour market actually is. Looking for the job you want is like looking for keywords. There is a whole other side to keyword research, but for now let’s say that you have 4 or 5 keywords or phrases that you know you want to use.

2. Time to get out your resume.
AKA: website and the story it tells

This is the job seekers time to talk about their qualifications. And then come up with a nice, easy to use, flow design that people remember. Your resume is like your website. This is what is going to get people clicking for more.

3. References
AKA: Google Reviews, social platforms, blogging, inbound links.

There are some early indicators here. Job ‘seekers’ really are trying to find connection between the job of their dreams and what the demand in the labour market actually is. Looking for the job you want is like looking for keywords. There is a whole other side to keyword research, but for now let’s say that you have 4 or 5 keywords or phrases that you know you want to use.

4. Job Interview
AKA: this is the user behaviour on your website. Once they are on your website you want them to take the next step and contact you .

This is the job seekers time to talk about their qualifications. And then come up with a nice, easy to use, flow design that people remember. Your resume is like your website. This is what is going to get people clicking for more.

5. Metrics
AKA: Google analytics and data reporting

I’m a nerd when it comes to data. And I love reading website analytics and coming up with different ways to increase organic SEO. It’s fun, trust me!

How to improve google search ranking

If any of that above analogy made sense to you, let’s talk! My program might be exactly what you need.

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